Enterprise

Measuring the AppStore or getting 680,000 daily downloads

13 November, 2012

App Store Marketing

What can possibly happen when a great application that usually costs $4.99 becomes free?

In Readdle’s case, Printer Pro for iPhone instantly became top Free App in more than 20 countries with 682,069 downloads per day.

Current positions in the US AppStore

I think we can share some insights and numbers that are not that easy to find on the web. There are couple of reasons for that:

1) Apple won’t reveal any specific data.
2) Not so many developers have had their app in the top free charts worldwide.

NOTE: We are talking about Free iPhone Apps in the AppStore as of November 12-13th.

#1 Brazil – 33.748
#1 Canada – 36.137
#1 Sweden – 19.239
#1 Italy – 34.567
#1 Germany – 103.552
#1 Spain – 22.726
#1 Turkey – 17.262
#1 Mexico – 25.460
#1 Netherlands – 43.007
#1 India – 6.524
#2 France – 18.568
#2 Austria – 3.883
#2 China – 29.910
#2 Denmark – 11.304
#2 Russia – 8.084
#3 Korea (Gangnam Style!) – 8.512
#4 United States – 129.563
#4 Japan – 31.962
#5 Australia – 6.524
#16 United Kingdom – 9.434

I hope you can make a good use of this information. Please, don’t forget about references.

Huge thanks to everyone who supported our campaign and warm welcome to the new users!

If you would like to get more info – do get in touch.

Best,
Denys Zhadanov
@denzhadanov