Marketing Operations Manager

Odessa, Remote, Silicon Valley

Fluix Marketing Team is seeking a Marketing Operations Manager to drive revenue growth and marketing efficiency by acting as a data liaison between Marketing, Sales, and IT. Reporting to the VP of Marketing, the Marketing Operations Manager is responsible for developing, managing and executing operational processes and tasks in support of lead generation programs. Including the ongoing development of our instance of Marketo/Hubspot, its integration with the rest of our tech stack (Salesforce, prospecting tools, and others), and implementation of reporting best-practices to drive data-driven insights to Marketing and C-Level management.


Responsibilities:

  • Perform system administrator function for Marketo/Hubspot and Salesforce;
  • Train new and existing users on how to get the most out of Marketing Automation as processes develop/change;
  • Execute and streamline marketing workflows through automation, marketing operations management analysis and ROI reporting;
  • Build a marketing dashboard and report on the performance of various online marketing programs, their efficiency over time as well as their contribution to Lead Quality and Sales Pipeline;
  • Support the implementation of Marketo/Hubspot programs by developing key inbound marketing processes and key metrics for ROI of Hubspot/Marketo/SFDC etc. Each marketing system should contribute to the effectiveness of marketing and the efficiency of capturing leads and turning those leads into revenue;
  • Provide management view into process changes/automation resulting in increased measurable results;
  • Align internal operations management with stakeholders in Sales, Marketing programs and IT;
  • Assist in justifying program spend through formal business planning processes;
  • Oversee the process of list pulls for email campaigns, focusing on improving the process through automation providing more visibility to email lists;
  • Oversee the process of email nurturing and automation by supporting the Marketing program managers to build out new and improve existing nurture programs;
  • Implements database enhancements, data segmentation, and maintains database hygiene.

The ideal candidate has:

  • University degree in business, IT or a related experience;
  • 3-5 years experience in Marketing Automation Systems;
  • A deep understanding of Marketo/Hubspot and SFDC Administration;
  • Adaptability to work in a dynamic environment transitioning from a start-up to a mature business;
  • Highly analytical with the ability to develop and maintain ROI metrics/dashboard;
  • Proven experience working with database, marketing automation and analytics systems;
  • Ability to innovate and systematically improve processes using marketing automation tools;
  • Able to proactively streamline and automate marketing demand generation systems using analytics to measure email, nurture and demand generation program success;
  • Ability to problem-solve/troubleshoot technical and operational issues;
  • Ability to professionally interact with all levels of an organization;
  • Presentation, communication, and writing skills;
  • Demonstrated ability to analyze and solve problems in both simple and complex business use cases;
  • Fluency in English is required (non-native speaker ok);
  • Fluency in Russian is a plus;
  • Aptitude to acquire new technologies and concepts quickly (Experience with inbound/MQL, Google Analytics, and Klipfolio are all plusses).

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Work That Inspires!

At Readdle we believe that being part of our team should get you to what you strive for. Innovation, teamwork, common sense and enjoying what we do is at heart of everything we create at Readdle.

Team That Motivates!

Readdle is honored to already have a team of over 100 talented, passionate, dedicated and tech savvy individuals who share the same obsession with creating truly brilliant and useful products.

Conditions That Matter!

Flexible work hours, fun corporate events, office equipped with all facilities you need, gym subscriptions, free delicious lunches, 4-weeks vacation + public holidays — naming just a few of those you get becoming part of Readdle’s team.

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Marketing Operations Manager

Odessa, Remote, Silicon Valley

Fluix Marketing Team is seeking a Marketing Operations Manager to drive revenue growth and marketing efficiency by acting as a data liaison between Marketing, Sales, and IT. Reporting to the VP of Marketing, the Marketing Operations Manager is responsible for developing, managing and executing operational processes and tasks in support of lead generation programs. Including the ongoing development of our instance of Marketo/Hubspot, its integration with the rest of our tech stack (Salesforce, prospecting tools, and others), and implementation of reporting best-practices to drive data-driven insights to Marketing and C-Level management.


Responsibilities:

  • Perform system administrator function for Marketo/Hubspot and Salesforce;
  • Train new and existing users on how to get the most out of Marketing Automation as processes develop/change;
  • Execute and streamline marketing workflows through automation, marketing operations management analysis and ROI reporting;
  • Build a marketing dashboard and report on the performance of various online marketing programs, their efficiency over time as well as their contribution to Lead Quality and Sales Pipeline;
  • Support the implementation of Marketo/Hubspot programs by developing key inbound marketing processes and key metrics for ROI of Hubspot/Marketo/SFDC etc. Each marketing system should contribute to the effectiveness of marketing and the efficiency of capturing leads and turning those leads into revenue;
  • Provide management view into process changes/automation resulting in increased measurable results;
  • Align internal operations management with stakeholders in Sales, Marketing programs and IT;
  • Assist in justifying program spend through formal business planning processes;
  • Oversee the process of list pulls for email campaigns, focusing on improving the process through automation providing more visibility to email lists;
  • Oversee the process of email nurturing and automation by supporting the Marketing program managers to build out new and improve existing nurture programs;
  • Implements database enhancements, data segmentation, and maintains database hygiene.

The ideal candidate has:

  • University degree in business, IT or a related experience;
  • 3-5 years experience in Marketing Automation Systems;
  • A deep understanding of Marketo/Hubspot and SFDC Administration;
  • Adaptability to work in a dynamic environment transitioning from a start-up to a mature business;
  • Highly analytical with the ability to develop and maintain ROI metrics/dashboard;
  • Proven experience working with database, marketing automation and analytics systems;
  • Ability to innovate and systematically improve processes using marketing automation tools;
  • Able to proactively streamline and automate marketing demand generation systems using analytics to measure email, nurture and demand generation program success;
  • Ability to problem-solve/troubleshoot technical and operational issues;
  • Ability to professionally interact with all levels of an organization;
  • Presentation, communication, and writing skills;
  • Demonstrated ability to analyze and solve problems in both simple and complex business use cases;
  • Fluency in English is required (non-native speaker ok);
  • Fluency in Russian is a plus;
  • Aptitude to acquire new technologies and concepts quickly (Experience with inbound/MQL, Google Analytics, and Klipfolio are all plusses).

Work That Inspires!

At Readdle we believe that being part of our team should get you to what you strive for. Innovation, teamwork, common sense and enjoying what we do is at heart of everything we create at Readdle.

Team That Motivates!

Readdle is honored to already have a team of over 100 talented, passionate, dedicated and tech savvy individuals who share the same obsession with creating truly brilliant and useful products.

Conditions That Matter!

Flexible work hours, fun corporate events, office equipped with all facilities you need, gym subscriptions, free delicious lunches, 4-weeks vacation + public holidays — naming just a few of those you get becoming part of Readdle’s team.

Apply for this job

Thank you. Your message was sent. We will get back to you as soon as we can.