Readdle is a pioneering force in the personal productivity space on Apple devices, having shaped the landscape since 2007. Our mission is to empower individuals and teams with innovative technology, enhancing their efficiency and creativity. We are dedicated to crafting exceptional mobile and desktop experiences for those who aspire to achieve more.
The Paid Social Campaign Manager we are looking for will be responsible for developing and executing strategies for paid social channels (e.g., Meta, TikTok, and other platforms) to drive user acquisition and meet business goals for Scanner Pro. This role involves end-to-end management of campaigns, including optimization, testing, and budget management. This role will collaborate closely with cross-functional teams, including the Product Marketing Manager, Performance Creative Specialist, Content Producer, and Analyst, to ensure campaigns align with overall product marketing goals and deliver a high ROI.
What you will do:
- Develop and implement end-to-end strategies for paid social channels, ensuring alignment with business goals and KPIs
- Allocate and manage campaign budgets to maximize ROI
- Partner with the Performance Creative Specialist to create and optimize creative assets that drive user engagement
- Monitor key metrics to ensure campaign effectiveness, and recommend improvements based on data analysis
- Maintain detailed logs of campaigns, experiments, performance, and optimizations; create and update decks and reports for internal stakeholders
- Scale test creatives to ensure continuous optimization and fresh content for campaigns
- Work on automating campaign processes to increase efficiency and reduce manual intervention
- Work with the PMM and other teams to refine acquisition strategies, ensuring smooth campaign execution
- Support other teams with your expertise when needed and provide feedback on product and design reviews
About you:
- Over 5 years of experience managing large-scale, ROI-positive paid social campaigns (Meta, TikTok, etc.), particularly within mobile app advertising
- Strong ability to analyze campaign data and optimize performance based on insights
- Proven experience managing mobile app acquisition campaigns, particularly in the app store ecosystem
- Ability to take initiative, make quick decisions, and rapidly adapt to changes in performance or market conditions
- Deep understanding of how paid acquisition campaigns contribute to business goals such as user growth and revenue
- Proficiency in ad platforms like Meta Ads, TikTok Ads, and YouTube
- Strong knowledge of marketing analytics tools (Google Analytics, Amplitude, Tableau, MMPs like AppsFlyer or Adjust)
- Ability to interpret and work with large datasets to inform campaign decisions
- Familiarity with A/B testing, creative testing frameworks, and their automation
What you will get at Readdle:
- Customer-centric culture. We put our users at the heart of everything we do. Every team member has the opportunity to engage directly with customers, gaining insights that shape meaningful, delightful experiences for millions worldwide.
- Relentless growth. We’re committed to mastery in our craft. We take ownership of our work, decisions, and outcomes, and we see feedback as a catalyst for growth. Every challenge is an opportunity to learn, evolve, and raise the bar.
- Exceptional people, exceptional team. Our greatest strength is our people. We care deeply about each other, work transparently, and celebrate collective success. Together, we build an environment where everyone can do their best work and grow beyond their potential.
- Real impact. We design products that truly matter. Our focus is on delivering tangible value, simplifying complexity, pushing boundaries, and continuously improving how we build and deliver solutions to our users.
- Culture of innovation. We embrace curiosity and creativity in everything we do. Fresh ideas are not just welcomed, they’re expected, celebrated, and turned into real innovations that shape the future of our products and company.
