Readdle is a pioneering force in the personal productivity space on Apple devices, having shaped the landscape since 2007. Our mission is to empower individuals and teams with innovative technology, enhancing their efficiency and creativity. We are dedicated to crafting exceptional mobile and desktop experiences for those who aspire to achieve more.
What you will do in this role:
- Analyze data patterns to uncover business growth opportunities, identify trends, and root causes behind metric shifts.
- Create dashboards to track marketing and product performance and give teams actionable insights.
- Analyze marketing channels’ ROI, including PPC, SEO, social media, and email marketing campaigns, and reveal product usage patterns.
- Manage and continually evolve data structure within the marketing automation platform, Hubspot.
- Report your findings with easy-to-understand data visualizations, communicate insights, and provide solutions with tangible results.
- A/B test and continually measure the performance of digital marketing efforts and make recommendations based on data collected.
- Set up tracking and guide the execution of marketing campaigns, including supporting attribution, automation, audience segmentation, and execution strategy.
- Assist in evaluating, implementing, and optimizing 3rd party and internal tools to enhance product and marketing analytics.
About you:
- 2+ years of experience as Data/Product/Marketing Analyst
- High-level SQL skills (BigQuery preferred)
- Understanding of key business metrics and user behavior in the B2B and SaaS sphere
- Advanced knowledge of Tableau or other BI systems
- Experience with Amplitude or other product analytics platforms.
- Detail-oriented personality; enjoys problem-solving and being challenged; with strong analytical skills
- Experience in data retrieval, data manipulation, and tracking setup
- Ability to validate and verify detailed information to ensure the accuracy of data
- Upper-intermediate level of English
Would be a plus:
- Proficiency in Google Analytics, Google Tag Manager
- Experience with A/B testing on websites
- Python and/or R knowledge
- Higher education (applied mathematics, statistics, other technical specialties)
- Assisted in implementing and administering a Marketing automation solution such as HubSpot, Braze, Marketo, or Customer.io
- Some data modeling experience is a big plus
What you will get at Readdle:
- Customer-centric culture. We put our customers first. It means that every employee can benefit from interacting with our customers directly. It enables us to create and deliver the best solutions for millions of our users.
- Professional growth. We are professionals at everything we do. It means we own our decisions, our work, and our results. We provide quality feedback to others and welcome feedback as an opportunity to learn and improve.
- A team of amazing people. The greatest power we have is the team. It means we care about each other, ensure transparency, and invest in everyone's success.
- Impact on our products. We aim to create valuable products. It means that we improve ourselves constantly by overcoming constraints, simplifying our processes, and improving our capacity.
- Innovative culture. We try to be innovative and creative in everything we do. It means that we expect, appreciate and value new ideas.
