Readdle is a pioneering force in the personal productivity space on Apple devices, having shaped the landscape since 2007. Our mission is to empower individuals and teams with innovative technology, enhancing their efficiency and creativity. We are dedicated to crafting exceptional mobile and desktop experiences for those who aspire to achieve more.
The Paid Social Campaign Manager will be responsible for developing and executing strategies for paid social channels (e.g., Meta, TikTok, and other platforms) to drive user acquisition and meet business goals for Readdle’s apps, such as award-winning PDF Expert, Spark, and Scanner Pro. This role involves end-to-end management of campaigns, including optimization, testing, and budget management. The manager will collaborate closely with cross-functional teams, including Product Marketing, Creative, Engineering, and Analytics, to ensure campaigns align with overall product marketing goals and deliver a high ROI.
What will you do:
- Develop and implement end-to-end strategies for paid social channels, ensuring alignment with business goals and KPIs
- Continuously optimize bids, creatives, and audience targeting to maximize ROI/ROAS, monitoring performance and adjusting in real-time
- Propose, implement, and analyze A/B tests and experiments to improve campaign performance, traffic, and conversion rates across key touchpoints
- Work closely with the Performance Creative Specialist and Creative Producer to provide briefs and optimize creative assets for higher engagement and better performance
- Manage campaign budgets effectively, focusing on maximizing returns across channels
- Collaborate with the Analyst to analyze campaign data, track KPIs, and refine acquisition strategies based on insights
About you:
- 5+ years of experience in managing at-scale, performance based campaigns (Meta, TikTok, etc.), for iOS apps
- Strong ability to analyze campaign data and optimize performance based on insights
- Ability to operate independently, take initiative, make quick decisions, and adapt to changes in performance or market conditions
- Deep understanding of how paid acquisition campaigns contribute to business goals such as user growth and revenue
- Expertise in ad platforms such as Meta Ads, TikTok Ads, and YouTube
- Strong knowledge of marketing analytics tools (Google Analytics, Amplitude, Tableau, MMPs like AppsFlyer)
- Ability to interpret and work with large datasets to inform campaign decisions
- Familiarity with A/B testing, creative testing frameworks, and their automation
Would be a plus:
- Speaking multiple languages fluently
- Familiarity with marketing to US audiences and cultural trends
What you will get at Readdle:
- Customer-centric culture. We put our users at the heart of everything we do. Every team member has the opportunity to engage directly with customers, gaining insights that shape meaningful, delightful experiences for millions worldwide.
- Relentless growth. We’re committed to mastery in our craft. We take ownership of our work, decisions, and outcomes, and we see feedback as a catalyst for growth. Every challenge is an opportunity to learn, evolve, and raise the bar.
- Exceptional people, exceptional team. Our greatest strength is our people. We care deeply about each other, work transparently, and celebrate collective success. Together, we build an environment where everyone can do their best work and grow beyond their potential.
- Real impact. We design products that truly matter. Our focus is on delivering tangible value, simplifying complexity, pushing boundaries, and continuously improving how we build and deliver solutions to our users.
- Culture of innovation. We embrace curiosity and creativity in everything we do. Fresh ideas are not just welcomed, they’re expected, celebrated, and turned into real innovations that shape the future of our products and company.
