Readdle is a pioneering force in the personal productivity space on Apple devices, having shaped the landscape since 2007. Our mission is to empower individuals and teams with innovative technology, enhancing their efficiency and creativity. We are dedicated to crafting exceptional mobile and desktop experiences for those who aspire to achieve more.
What you will do in this role:
- Own and drive the go-to-market strategy - shaping how we position, launch, and scale our products across markets. You’ll be responsible for connecting the dots between product, sales, and customers to deliver measurable business outcomes.
- Develop compelling, insight-driven positioning and messaging grounded in customer needs, competitive insights, and market dynamics- and ensure it's consistently reflected across all touhpoints.
- Partner closely with Sales, Product, and Customer Success to define pricing, packaging, and feature-level value propositions that support revenue goals and product adoption.
- Build and execute full-funnel product marketing programs - including website content, launch materials, sales enablement tools, videos, blog posts, and in-product messaging - with a sharp focus toward clarity, speed, and impact.
- Lead ongoing market, customer, and competitor research to identify trends, surface opportunities, and sharpen our product positioning and roadmap influence.
- Enable and equip the sales team with pitch materials, battle cards, ROI calculators, demo narratives, and collateral that aligns with the buyer journey and improves conversion.
- Act as a strategic advisor in key sales conversations, joining calls to support deeper product storytelling and differentiation.
- Champion the product narrative both internally and externally, presenting across teams, partners, and industry events to evangelise our solution and its value.
- Set clear success metrics and use data to guide decision-making - tracking product adoption, engagement, and revenue influence to continuously optimise your work.
- Balance strategy with execution - rolling up your sleeves to build, iterate, and deliver high-impact work that drives growth.
About you:
- 6+ years of product marketing, product management, or digital marketing experience, preferably within the B2B SaaS industry.
- Bachelor’s or Master’s in marketing or related discipline.
- Strong verbal and written communication skills.
- Ability to develop, organize, and maintain process documentation.
- Ability to create, update, and maintain training documents.
- Excellent grammar, punctuation and spelling skills.
- Proven track record of executing successful product launches.
- Excellent written and verbal communication skills and ability to sell ideas well through creative & innovative presentations.
- Exceptional project management skills.
- Prefer working in a collaborative, cross-team capacity.
- Ability to effectively prioritize and manage your time to address multiple responsibilities in a fast-paced, professional environment.
- Metrics-driven and analytical; proven ability to prioritize, drive, and achieve results through self and others under time pressure.
What you will get at Readdle:
- Customer-centric culture. We put our customers first. It means that every employee can benefit from interacting with our customers directly. It enables us to create and deliver the best solutions for millions of our users.
- Professional growth. We are professionals at everything we do. It means we own our decisions, our work, and our results. We provide quality feedback to others and welcome feedback as an opportunity to learn and improve.
- A team of amazing people. The greatest power we have is the team. It means we care about each other, ensure transparency, and invest in everyone's success.
- Impact on our products. We aim to create valuable products. It means that we improve ourselves constantly by overcoming constraints, simplifying our processes, and improving our capacity.
- Innovative culture. We try to be innovative and creative in everything we do. It means that we expect, appreciate and value new ideas.
