Senior Creative Designer

We're looking for a Senior Creative Designer to join the Documents team at Readdle. You'll create engaging marketing creatives for one of our flagship products, working closely with marketers and the creative team to deliver impactful campaigns across multiple channels.

What will you do:

• Lead High-Volume Ad Asset Production: Own the end-to-end delivery of 40–80 performance creative packs per month, scaling the asset pipeline across Meta and TikTok to ensure the paid distribution engine stays continuously funded with fresh creatives.
• Drive AI-Assisted Design Velocity: Pioneer prompt engineering protocols across generative AI platforms (Midjourney, Kling, Runway, etc.) to radically accelerate the creation of characters, video sequences, and environments, compressing production cycle times.
• Build High-Converting Visual Iterations: Produce 60 to 80 rapid creative variations per month-experimenting directly with 3-second video hooks, typography overlays, and narrative pacing-to find the unique visual angles needed for our category-creation product.
• Define Next-Gen Visual Hypotheses: Integrate CTR and CVR performance data from previous campaign flights into the design workflow, turning quantitative marketing metrics into targeted next-round visual optimizations.
• Own Cross-Platform Technical Compliance: Direct the post-processing, captioning, and animation phases within Adobe After Effects, Premiere, or CapCut, ensuring all exports strictly align with platform safe zones, dimensions, and ad network guidelines.

About you:

• Advanced Short-Form Video & Motion Design: Proven expertise in producing high-converting vertical video ads (15–30 seconds) and motion graphics for Meta and TikTok, with a mastery of capturing user attention in the first 3 seconds.
• Generative AI Production Power: Hands-on experience executing prompt engineering on generative AI platforms (including Midjourney, Kling, Runway, Leonardo AI, or Veo) to rapidly generate and enhance characters, backgrounds, and video sequences.
• High-Velocity Creative Execution: Demonstrated ability to manage an intense design workflow, delivering a massive volume of outputs (40–80 creative packs per month) through rapid execution of visual variations (swapping hooks, copy, and CTAs).
• Mastery of Core Creative Stack: Proficient in Adobe After Effects, Premiere Pro, Photoshop, Figma, or CapCut to build static layouts, execute frame designs, and post-process raw video footage efficiently.
• Data-Informed Design Thinking: Ability to analyze downstream performance data (CTR, CVR) from previous campaign flights and translate those metrics into targeted, logical visual iterations to lower customer acquisition costs (CAC).
• Technical Spec & Layout Rigor: Deep understanding of platform safe zones, precise aspect ratios (9:16, 1:1, 16:9), file weight restrictions, and ad network compliance rules to guarantee flawless asset deployment.

Would be a plus:

• Productivity or Utility App Domain Knowledge: Prior experience designing assets for B2C SaaS, utility software, or productivity tools, making it easier to rapidly deconstruct complex software features into simple consumer benefits.
• Web Landing Page Design Experience: Basic experience designing layout structures and static canvas designs for web-based marketing funnels and landing pages, accelerating our web-first product discovery pipeline.
• Mobile Ad Intelligence Proficiency: Experience utilizing tools like the Meta Ad Library, TikTok Creative Center, or other mobile ad intelligence databases to benchmark competitor visual trends and monetization mechanics.
• Basic Audio and Sound Design Skills: Ability to cleanly mix, cut, and time background music, voiceovers, or sound effects independently to instantly enhance the emotional impact of a video's first 3 seconds.
• Basic Copywriting for Performance Ads: Ability to independently iterate on script text overlays or hook copy variations to speed up the delivery of creative asset packs.